After listening to this episode and you know you want to do this work properly? The I Know Me, I Love Me Life Lab is the workshop that walks you through finding your core values, so you can love yourself, and the woman you are, by actually living them.

It's free in Monday 11th May 2026 edition of The Joy Brief, or it lives permanently inside The Joy Rebellion membership. Links at the bottom. ↓

About this episode

This might be one of the most important conversations Ali has ever brought to The Joy Broadcast. It's the work she returns to with every Brilliance client. It's the work she returns to with herself, every morning, before her feet hit the floor.

Your values.

Not the easy answer of "integrity and honesty". The real ones. The ones you can rattle off when someone asks who you are. The ones that become your path, your conviction, your courage, your antidote.

Because as Ali says: when you know who you are, you can stand tall when the poison arrows come. You don't need to zip yourself up in an energetic sleeping bag. You don't need to be the eggshell, terrified of cracking. You get to be the peach, soft on the outside, with a kernel so strong the world can't break it.

What's inside this episode

A genuine, behind-the-scenes share, Ali reading from her own journal, walking you through:

• Why values matter more than your job title, your achievements, or your CV
• The peach vs. the egg: how values become inner strength rather than outer armour
• Why values are the better, freer alternative to boundaries
• How values become the antidote when someone tries to define you, attack you, or shrink you
• The exercise: blank sheet, brain dump, cluster, distil. Finding the one word that carries it all
• Ali's own six core values and what each one really means to her: Genuine, Generosity, Gratitude, Grit, Growth, Grace
• Why she added Grace as a sixth value at the end of 2024: softening, surrender, dignified strength
• How to use your values as a lens on your big goals. The journal exercise Ali did when she declared she wanted to make a lot of money, have a lot of fun, and help a lot of people, and had to clean up every place that desire collided with who she is

A line worth holding onto

"My values are the path I walk every day. I don't need boundaries, because I know who I am, and I know the path I'm walking."

Your invitation

If something in this stirred you, triggered you, activated you, that's the friction worth listening to. Go and do the work. Get the blank sheet. Write everything down. Cluster. Distil. Define. And then live them.

Links & next steps

🌿 The Joy Brief, Monday 11th May edition (free I Know Me, I Love Me Life Lab): Subscribe for weekly exclusive JOY Brief offers.

✨ The Joy Rebellion, where the Life Labs live, plus the full library, the community, and Ali in your week: Join the Joy Rebellion. £22/month or £222/year

💛 Brilliance, Ali's six-month private mentorship for women with big dreams, big goals, and the readiness to do this work properly. Apply here.

🎙️ Subscribe to The Joy Broadcast so you don't miss next week's episode.

📲 Come and find Ali on Instagram and continue the conversation. She'd love to hear what came up for you.

The answer is always joy. Love always, Ali x

https://www.alimortimer.com/